I'm hardly a Starbucks fan. I like medium roasts, but the brew they serve is as bitter as charcoal. I like variety and choice, but Starbucks' aggressive expansion stifles competition and pushes other cafes out of business. But if I had to find one thing I like about them, it's the staff. They always look you in the eye, always make an effort to interact with you like a thinking, living human being, and you can really feel this difference. Goodness, if the dehumanization of retail continues along its current trajectory, and Starbucks remains committed to having a human behind the counter, I think I just might become a fan of that abysmal-tasting bitter brew. Though who knows, as I type this, on the cream and sugar counter next to me a stack of "mobile order & pay" pamphlets advertises the purported benefits of craning your neck over your phone for yet another use case. Will Starbucks eventually also have self-order counters?
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